Lessons from freelancing, launching a brand, and being wrong.
I worked with a startup. I was doing sales and content creation for the startup. We were working on a video series and we have two episodes that we never formally released. I have at least a dozen other stories like this.
One of the videos were filmed at a local restaurant. The restaurant is ran by twin sisters who started out making popcorn with their grandfather when they were children. Their love for popcorn started out as as side hustle. That turned into a full fledged business that is now a flagship brand for several locations in the city.
In that video I said that the “most important part is to start”. I also said that starting was the hard part in several conversations after the project. Fast forward two years and I must admit that I am wrong.
Starting is not the hard part. Being consistent when nobody is showing up at first. That is the hard part.
When we start something that we think is a great idea. We launch it and we wait to see what the world thinks of it. If it does not go viral, or get more likes than the last piece of work we made. A lot of us have a tendency to abandon the project.
The hard part is believing in something enough to give it time to find the right people. That takes a level of persistence that borders on insanity.
